"We switched to the Microsoft platform because we needed to preserve and maximize our agility, that is, our ability to integrate new and emerging technologies," said Stephen Nelson, CEO of GuinnessWorldRecords.com. "Using the integrated Microsoft platform has several advantages over using products from several different vendors, a key one being that new technologies are implemented in a consistent manner across all platform components. This consistency provides great flexibility and time-to-market benefits when integrating new features, regardless of whether they are provided by Microsoft, purchased from a third party or developed internally." - Microsoft Press Release